The History of Maxwell's Bar and Grill: From Hampstead to Covent Garden

Since its beginning in 1972, Maxwell's Bar and Grill has evolved from its popular beginnings in Hampstead to becoming an iconic establishment in Covent Garden. Founded by the visionary Brian Stein, Maxwell's has left an indelible mark on London's dining scene with its vibrant atmosphere, delicious food, and exceptional cocktails.

The Visionary Behind Maxwell's

Brian Stein, a passionate restauranteur, envisioned creating a space that combined American-style dining with a lively British pub atmosphere. Recognizing a niche for quality burgers and cocktails in London, his goal was not only to fill this gap but also to craft an unparalleled dining experience appealing to both locals and tourists. With Maxwell's Bar and Grill, he surpassed all expectations, creating a destination renowned for its exceptional food and vibrant atmosphere.

Early Days in Hampstead

Maxwell's first opened its doors in Hampstead, London, in 1972. The restaurant quickly gained popularity for its inviting ambiance, friendly service, and hearty American-style menu. From its famous burgers and ribs to its extensive cocktail list, Maxwell's offered something for everyone. The early success of Maxwell's can be attributed to Stein's keen sense of what diners were looking for, creating a menu that balanced comfort food with innovative twists while maintaining a welcoming and relaxed atmosphere.

Expansion to Oxford

In the 1980s, Maxwell's expanded its reach by opening a new location in Oxford. This site was formerly home to Crawford's Café, a beloved local establishment owned by a local family. Maxwell's took over the site, bringing its signature burger and grill experience to the historic city. The Oxford location quickly became a favourite among locals and students, further solidifying Maxwell's reputation for excellent food and a lively dining experience.

Moving to Covent Garden

As Maxwell's continued to thrive, the decision was made to move to a more central location in Covent Garden, a bustling area known for its theatres, shops, and vibrant street performers. This move allowed Maxwell's to reach an even broader audience, drawing in both Londoners and tourists exploring the city's iconic West End.

The new location in Covent Garden provided Maxwell's with a larger space to accommodate its growing number of patrons. It quickly became a favourite spot for both pre-theatre dinners and post-show drinks, thanks to its convenient location and lively atmosphere. In 2018, Maxwell’s moved around the corner to its current site on King Street, Covent Garden.

Evolution and Adaptation

While Maxwell's has stayed true to its original concept, it has also evolved to keep up with changing tastes and trends. The menu has expanded to include more diverse options, catering to a wide range of dietary preferences. The bar continues to innovate with new and exciting cocktails, ensuring that there is always something fresh to try.

Celebrating Over 50 Years of Success

In 2022, Maxwell's Bar and Grill celebrated its 50th anniversary—a testament to its enduring appeal and the strong foundation laid by Brian Stein. The restaurant's continued success is a reflection of its commitment to quality, innovation, and exceptional customer service.

Today, Maxwell's remains a beloved institution in Covent Garden, offering a welcoming space where guests can enjoy great food, drinks, and company. As we look back on over five decades of history, we are grateful for the loyal guests and dedicated staff who have made Maxwell's what it is today.

Looking to the Future

As Maxwell's Bar and Grill moves forward, it remains committed to the principles that have guided it since 1972. With a focus on delivering a memorable dining experience and a willingness to adapt and innovate, Maxwell's is poised to continue its legacy for many years to come.

Whether you're a long-time fan or a first-time visitor, Maxwell's invites you to be a part of its storied history. Come join us for a meal, a drink, and a celebration of the vibrant spirit of Covent Garden.

Here's to the next 50 years and beyond at Maxwell's Bar and Grill!